To celebrate the Los Angeles Philharmonic’s 2019 Centennial, the LA Philharmonic announced a $500 million centennial fundraising campaign. As of this writing, they are 80 percent of the way towards reaching their goal and plan to utilize the funds to “build on its reputation for innovation, advance orchestral music and music education, revolutionize audience development and prepare its venues for the next century.” As a part of the year-long celebration, they released a five-minute movie prominently featuring music and artistic director, Gustavo Dudamel, and several performances and programs that they hope to expand. They also brought back the immediate past two conductors to perform and reflect on how far the LA Philharmonic has come at a special Centennial Birthday Celebration Concert and Gala. As part of this concert, they premiered specially commissioned works and a new piece featuring all three conductors. Lastly, as a nod to the role they play in the city, the LA Philharmonic also hosted a massive eight-mile street party called Celebrate LA connecting the Hollywood Bowl and the Walt Disney Concert Hall.
With a custom website, UCLA is celebrating its centennial anniversary with an interactive timeline of notable moments, celebratory events, and descriptions of its new initiatives. The website highlights the number of firsts that came out of UCLA, from “the first internet transmission to the first mother in space to the first player to break the color barrier in Major League Baseball” in addition to emphasizing its continued commitment to service, equity, and creating social mobility in the coming century. UCLA is also hosting learning events that range from science fairs to multimedia exhibits, and is celebrating its prominent role in Los Angeles with Ciclavia. This will follow the Heart of LA route, which includes the area where UCLA originally began operating as a teacher’s college. To cap it off, UCLA is selling limited edition, Centennial Collection memorabilia and clothing in the UCLA store.
The Huntington launched a series of videos to celebrate its centennial anniversary, one of which describes the time when the Huntington was first opened. They are featuring a number of special exhibitions and lectures in honor of the anniversary including one that showcases the organization’s role in “collecting and preserving items that speak to the human experience”. The Huntington is also hosting a special Family Day and has curated and is featuring a special rose that was cultivated particularly for their anniversary. They are inviting supporters to share their special memories of The Huntington and are including these vignettes on their website in addition to their employees’ picks. They will cap their observance of the momentous anniversary by producing a float for the annual Rose Parade, their first in 50 years.
Kicking off their centennial celebration with a screening of the film, Visionaries, the organization highlighted The Assistance League’s service to children of Los Angeles in need. They also hosted three key celebratory events targeting different supporters including a Diamond Revue, a Heritage Circle High Tea, and a Diamond Anniversary Gala. The Assistance League is utilizing the celebration to catalyze giving and is prominently featuring on their website the various programs that donors can direct their giving towards, which includes Apartment 3C Bright Future Scholarships, Foster Children’s Resource Center, and Operation School Bell.
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