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Daily Archives: April 21, 2016

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Donor Motivations

What Are Your Donors’ Motivations To Give?

Non-Profit ManagementBy Marta Gazzera FerroApril 21, 2016

Many nonprofits often believe there’s an uptick in charitable giving around tax season: individuals do their taxes, realize that they didn’t make as many charitable donations as would be beneficial to their taxes, and remedy that for the following year. But study after study show, that tax reasons are not why donors give. Here are…

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